Ads : Rosa Parks Commemoration
Client
TriMet
Location
Portland, OR
Items
Channel cards
Description
I had the privilege of starting this series that coincided with Ms. Parks’ 50th birthday. The process began with our internal team retrieving high-quality historical photos and documents from Montgomery County. Using the texture, type-writer text, and tattered edges of an old list of rules pertaining to minors, I established the look and feel for the primary campaign image.
This look and theme was carried into publication ads, bus sides and other pieces commemorating the well-known activist.
Role
Design, production, pre-press
Tools
Adobe InDesign, Photoshop and Illustrator
Rosa Parks transit channel cards
