Ads : Yoga Health Institute
Client
Yoga Health Institute, in conjunction with The Ad Agency
Location
Washington, D.C.
Items
Newspaper insert
Description
Working on a limited new-business budget, we produced this newspaper insert to highlight the features of the studio and its special offers. The objective was to make yoga appear fun, easy, and accessible to a wider audience. After a quick photo shoot, I assembled a series of unintimidating poses to bring the reader in. The clever "Enlighten Up" introduction also helped.
On the back side, a profile, offers, and contact information are provided.
Role
Design, production, pre-press
Tools
Quark Xpress, Photoshop and Illustrator
Grand Opening newspaper insert
