Print : PSEG
Client
Public Service Enterprise Group
Location
Newark, NJ
Type/Items
Brochures, posters
Description
The purpose of the EMF brochure was to ease the public's worries about the health implications of new high-performance electrical towers. All of the data is presented in a clear way so that the general audience can understand it. It was also designed to be lighter than the subject matter implies.
As for the Crisis Fund posters, the concept was to present very real scenarios in which we find ourselves. The focus is placed on those in peril and sickness to clearly communicate the purpose of the fund and who it targets. "Take Heart, Have A Heart" – give and receive. We all find ourselves in desperate financial moments, and the fund is driven by employee contributions. This project is still in its final review.
Role
Design, production, pre-press
Tools
Adobe InDesign, Photoshop and Illustrator
Brochure: Electric & Magnetic Fields
Poster series: Employee Crisis Fund (proposed)
