Print : Rockford Homes
Client
Rockford Homes
Location
Vancouver, WA
Items
Direct mail, brochures, packets
Description
The primary task with Rockford Homes’ materials was to reinforce the brand and illuminate new neighborhoods. In doing so, there are fewer chances to connect with people on a personal level but in some moments we were able to create attractive concepts through the direct mail pieces and ads.
I also had the opportunity to illustrate floorplans of new houses and incorporate them into my packet designs for neighborhood promotions.
Role
Art direction, design, illustration, production, pre-press
Tools
Adobe InDesign, Photoshop and Illustrator
Brochure: Neighborhood promotion
Direct mail: Homebuyer program
Packets: Neighborhood brochures
